Fashion for Life is SL’s longest-running and most successful fashion fair. All donations go to SL Relay for Life, benefiting the American Cancer Society. It runs from March 12-22 and spans across 9 sims! Fashion for Life will feature the best designers from around the globe showcasing items based on this years theme “Beyond Black and White”
A whopping 1,100,000L has already been raised via sponsorships and store registrations and the that number is continually growing. So if you have never taken the time to experience Fashion For Life now is your chance! More specific detailed information is listed below along with an LM to the event!
I will be blogging and putting pictures up soon of some of the fabulous items that are being sold at FFL!
* What is the point of Fashion for Life? What is your mission?
Simply put, our mission is to maximize donations to the American Cancer Society via the SL Relay for Life while creating a great sales environment for in-world avatar content (including lowered lag and great entertainment). Our goal is provide complete transparency in financial and operational actions to all residents. And to have fun doing this!
* Who is the money going to? What are you getting out of this?
Finally, and most importantly, efforts and funds committed to FFL go to support American Cancer Society’s Relay For Life. We are entirely volunteer driven and 100% of the funds raised are presented as a charitable donation to ACS from the residents of Second Life. We are doing this out of the love in our hearts–really. If you require any documentation to this effect, please contact Harper Beresford.
* How can people keep an eye on how you’re doing?
A running total will be shown on our webpage so we can keep track to the minute how we are doing!
* What is the theme? What does it mean?
The theme of Fashion for Life this year is “Beyond Black and White.” Instead of doing themes that were based on locales or one monolithic theme, we came upon the idea of making the sims in black and white—like a black and white photo. We felt that this would reinforce how cancer is no longer a black and white diagnosis because of the work of the American Cancer Society. They provide funds, programs and support that takes cancer “beyond black and white.” Designers and builders were given this theme and encouraged to interpret it as they pleased.
* Why are the sims named as they are?
We decided to name the sims after reknowned black and white photographers. In fact, two of the photographers tie into one of our VIP Sponsors. A long explanation about the photographers chosen can be found here: http://fashionforlifesl.com/2011/02/arcspace-com-at-fashion-for-life/
* Why are the sims named as they are?
We decided to name the sims after reknowned black and white photographers. In fact, two of the photographers tie into one of our VIP Sponsors. A long explanation about the photographers chosen can be found here: Fashion For Life Sponsor list
* What’s going on with the hunt?
The hunt will feature items priced 10-100L and hidden in the shops of participating designers. All proceeds from the hunt items will go to the American Cancer Society. You can find more about the shops on our website at http://fashionforlifesl.com/forpatrons/hunt-slurls-and-hints/
* And what’s with the gacha?
The gacha is a new thing this year. For anyone who doesn’t know what a gacha is, it is a vendor that randomly offers one of the items in its inventory when paid–kind of like a bubble gum machine. Many of the designers opted to participate in the gacha this year, offering 6 items per vendor, all no copy/transfer so people can trade and share. Each sim will have a gacha area with gachas that were created to match the theme of the sim. All proceeds from the gachas will go to the American Cancer Society. You can find a list of participating vendors at
* What are you guys doing about lag?
We are keenly aware of the issues of lag and will be doing *everything* on our end to mitigate it, including monitoring scripts on the sims, watching our texture and sculpty use, and restarting the sims at 10 am slt every day. We have also issued a blog about lag right before the fair to remind people about proper sim visits. Please link back to this and remind people lag is often client-side.
* How is this different from the RFL Clothing Fair?
Fashion for Life is the evolution of the RFL Clothing Fair, started by Nevar Lobo and Pips Fetid and run by Nevar and Amethyst Starostin. When Nevar and Amethyst stepped down, Harper Beresford and then Syngen Sohmers undertook to continue the tradition. This new fair includes not just clothing, but anything an avatar can wear such as skins, shoes, hair, and accessories. Operations were streamlined with most information provided on the webpage, fashionforlifesl.com. Registrations were done completely online. Now the American Cancer Society sponsors the sims so all monies go directly to them to offset those costs and to add to the general fund. Finally, the name change indicates how Fashion for Life is not a Relay for Life team effort (as it was in the past) but an entity separate from the RFL teams.